Skip to main content

Different Ways to Use A/B Testing in Your Email Marketing

 Email marketing has always been a marketer’s favorite. According to a study by McKinsey & Company, email marketing drives 40 times more conversions than social media. The success rate of email marketing is much higher than any other advertisement tool. However, the email marketing industry is quite saturated, but email is still the king for generating ROI.

As many marketers are using email marketing, it is essential to do A/B testing to drive more results. To get more conversions from your email marketing strategy, your customers must open your emails and perform necessary action. If you cannot drive results from your email marketing, then A/B testing can be a great help. A/B testing will make sure that your target audience reads your emails.



What is A/B Testing?

A/B testing means sending one email copy to one set of subscribers and an alternate email copy to another group of subscribers and evaluating which email copy performs better in conversions and engagement.

Your A/B testing can include subject line testing where you can send different types of subject lines to other customers and evaluate which one generates more opens. Besides subject line testing, you can also compare a different set of email templates to assess which one generates more click-throughs.

A/B testing is all about how you can drive results by comparing the different sets of variables. Every small detail counts in A/B testing. Maybe one set of text can drive more results than another set of text, or just by changing color combinations; you can drive more click-throughs.

Here is a list of few things you can test in your email marketing:

Personalization

Sending bulk emails may sound convenient, but they can create a sense of ignorance among your audience. Sending personalized emails like adding a name can significantly increase your click-through rate.



Sender’s name

People tend to respond to emails when they come from a person rather than a company or an organization. You can test whether your audience is more responsive to the sender’s name or a company’s name.

Visuals

Visuals are an essential part of the email copy. Without visuals, your information can be perceived as a boring set of text, and not everyone responds to the written text. Make sure you add appealing visuals like infographics, images, videos, and podcasts in your email copy. Try A/B testing among various visuals, as mentioned above, and see which performs better among your target audience. Visuals are processed faster by the human brain, so make sure you add appealing images in your email marketing campaigns.

Email Copy

Email copy is the central part of your email marketing, and it plays a massive role in creating engagement among your target audience. One of the significant components that can make your email copy attractive is by keeping it short and sweet. Your email copy should be able to communicate your message in one or two lines. You can try A/B testing on the different sets of email copy and evaluate which email copy performs better. You can also include visuals in your email copy and see which visual creates more engagement among your target audience.

Call to action

Call to action is the ultimate crux of your email campaigns. Your email marketing campaign is successful if your audience is clicking on your call-to-action. You can test between buttons and hyperlink texts in the call-to-action segment and see which one performs better.

Timings

This may sound unconvincing, but the timing of your email makes a whole lot of difference. Evaluate when your emails are more likely to get opened and send your emails accordingly. Based on your A/B test result, you can schedule your email campaigns accordingly.

Conclusion

As we have already mentioned, email marketing is the most preferred marketing tool because of its impressive results. But to make sure you are making the most out of your email campaigns, you can do A/B testing and enhance your efforts. You can evaluate the options mentioned above to generate more returns from your email marketing campaigns.

David Root is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. He writes for Office security products at Office.com/setup.


Read more - https://ms3office.com/different-ways-to-use-a-b-testing-in-your-email-marketing/

Comments

Popular posts from this blog

How to Take Better Screenshot Selections in MacOS

Screenshots are one of the useful features for the user on the phone and PC. People take a screenshot of their screen to save the post or image the user likes or wants to share. People take a screenshot for sharing their thoughts, or the thing they see on their display wants to share with their friends, family, and loved ones. So taking a screenshot on the macOS is one of the valuable features to the user. If you want to share your screen details to others you don’t need to do any settings on your macOS, then simply take a screenshot and send it via mail iCloud account, etc. Sometimes you don’t need to take full-screen capture so you can also select the area on your screen to take the screenshot. In some cases, you can use macOS inbuilt features, and in some eras, you need a third-party application. In macOS 10.14 Mojave version Apple has built long-running application including screenshot features that has several uses in the recent time. Apple has also introduced several featur...

Do You Want to Create a Word Cloud Using Microsoft PowerPoint? Here’s How

  When you present your presentations using PowerPoint in front of your fellow-classmates or clients, it is essential to highlight some important terms or text that you want to stand out. Therefore, if you place them in your project just the same as other ordinary information, no one will get a notice of it. On the other hand, creating a word cloud for the same will attract everyone’s attention because it’ll look different. Notably, Microsoft PowerPoint doesn’t offer a specific tool to do the same. However, it can still be done using a third-party method. Do you want to know how? Read along to learn more! Begin by Installing the Pro Word Cloud Add-In A word cloud can be created using any third-party application meant to do the same. However, the guide below will instruct you to use the Pro Word Cloud add-in, meant for creating word cloud for PowerPoint presentations. Before getting started, there are a few things you must know. The Freeware collects data by going through yo...

Want to Check iPhone Battery’s Cycles? Here’s How to Do It

  You must have dealt with devices quickly running out of battery. Else, some batteries drain even if the device is not being used. How will you know what is going on with the battery of your device? Well, here’s when the battery cycle comes handy! If you’re interested to know the performance and health of the battery of your device, you can do the same by checking the battery cycle. Learning about the same is vital to figure out the condition of the battery. In case you’re not aware of the term ‘Battery Cycle Count,’ it is a measure of the times your battery is completely charged and consumed. For instance, you charge the battery of your device from 0 to 100 percent, and then drain the same; it is numbered as one battery cycle. Are you interested to know more about the same? Below is a guide on keeping a battery cycle count to know about the battery health. How to Check iPhone Battery’s Cycle? Checking the battery cycle on your iPhone is not as easy as it may sound. You ...