How to Use Instagram Carousel to Promote Your Business Successfully

 

Instagram is one of the biggest social media platforms that people use for various purposes. Individuals use it to connect with friends and family, influencers use it to promote themselves, and brands use it to promote campaigns, products, services, etc. The biggest drawback that Instagram faced for a long time was its layout. The photos feel very cluttered and disorganized at times. Up until a while back, you could not display more than one picture per post. For information that needs more than one photo, you had to put up multiple posts. That was a limitation especially felt by company pages that used the social media platform to promote their brand and product. The audience that was not particularly interested in the products ends up unfollowing or scrolling away, which leaves the entire point of the posts moot.

The introduction of the Instagram carousel solved all these issues at once. The users could now upload up to 10 pictures in a single post.  It eliminated the unintentional spamming on the feed of followers, and all information could now be made available in one place. Due to additional visual aid, the need to type long descriptions and add redundant hashtags was removed. It also lets users save time they wasted in selecting a single picture worth posting when one image did not suffice. Here are some of the best ideas you can employ to make the Instagram carousel feature work for your brand or business promotion:

New Product

A product that has been in the market for a while does not need a lot of promotion because people gather all the information from various sources. But when a new product is introduced to the market, it needs to be marketed well. One picture can rarely do justice to it. You can use the Instagram carousel to add multiple pictures from different angles highlighting its various features. You can also choose up to nine photos and a video that gives all information about your product. Ensure that you do not leave the customers with any questions, and your post becomes the only research they need.

Make a Catalog to Display Product Range

You can convert every Instagram post into a catalog that shows the entire range of products that you offer. You can use multiple posts to categorize products based on color, size, weight, or any other relevant product features. You can also launch a range of new products with this method as it will be easy to promote and inform. The audience is bound to be attracted if the information is present in an organized fashion.

List Products and Personal Recommendation

It is not necessary to give bland data for promotions. You can also make it interesting by providing a personal recommendation of products amongst all the options. Another way to personalize it is to create related product brand endorsement and promote it alongside your product. For example, if you manufacture utensils, you can collaborate with a milk brand and use its product in your cooking videos. It will be useful for the audience and two brands at the same time.

Before and After Look

Posts that showcase big reveals always attract a lot of curiosity amongst the people. You can use the carousel to present the process in which your product works to show the progress achieved with the product. Vacuum cleaners, dietary supplements, hair and skin products, etc. are examples of products that can benefit from the time-lapse view. Services like gyms, cleaning services, home decorators, and repair services can also benefit from it. When the customers get a visual representation, it impacts their decision making in your benefit and gives them more information than a brochure can.

Narrate a Story

Everybody likes a good story. Be it about humans, animals, or products. You can use the carousel to narrate your company’s journey and that of the product you are putting forward. It creates a personal touch and makes the consumer feel a direct connection. Things like photos of team members, first offices, video of the prototype testing, and testimonials of employees help generate a human touch to a product.

Customer Testimonials

Old customers are the best way to attract new customers. Reviews of current or previous customers in the form of messages or videos can push new people to invest in the product. The common man believes that the customers have nothing to gain by lying for the company’s benefit, and that idea is what makes these testimonials more impactful. Videos of customers using your product and explaining its perks will be a highlight. Customer created content also reduces the time, effort, and money that you make have to invest in coming up with content.

Combine Text and Images

Text need not be confined to the description of the post. Use the carousel to blend everything in one place. Try to give information that tells the customer just enough to get them curious but not enough that they know everything they need to. It will make them reach out to your official website and hence boost your webpage and social media handle at the same time.

Past Events

Before the carousel feature, every event led to infinite posts recapping the entire thing. But now it will not annoy the followers because one post will be ample to post all the highlights of the event. You can choose to mix your official pictures with photos clicked by the attendees. It provides a dual perspective of the event and is exciting for everyone.

Instagram Stories carousel advertisements enable you to reach your target audience with ease. Apply the tips mentioned above and learn how to create successful Instagram ads.

David Root is a self-professed security expert; he has been making the people aware of the security threats. His passion is to write about Cyber security, cryptography, malware, social engineering, internet and new media. He writes for Mcafee security products at Mcafee.com/activate .

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